A Hybrid Publishing Company With A Clear Focus On Marketing

Publishing your book means little if your book does not sell

Effective marketing is the primary key to success for authors.
While many companies talk about marketing, in fact very few of them do it well.
Marketing is the #1 challenge for authors

Most authors hope to work with a publisher for one primary reason - marketing.
Nevertheless, most publishing models require that authors do much of their own marketing.
Authors are writers - not marketing experts.
For many authors, book marketing can be an insurmountable barrier to success

We are very different

We have decades of experience and proven track records in marketing and publicity.
From production to publishing to promotion, we focus on marketing first.
Our reputation speaks for itself - common sense publishing, promotion and publicity
No hype, no hearsay

We pull the best from both traditional publishing and self-publishing models to create individualized publishing/marketing plans
We implement strategies that work in today’s consumer-driven Internet environment.



Great Writers Publishing check


Many people do not pause to consider the promotion and marketing aspects of book production. For instance, covers, back cover copy and front content are important components in regards to producing a book that will succeed in the marketplace. Though it is said you ‘cannot judge a book by its cover', many people do. For these reasons we must consider marketing when making book production decisions.

Great Writers Publishing check


The choices made when publishing can dramatically affect the marketability of a particular book to a target audience. These decisions must be made carefully to assure that the book reaches a particular segment of the audience and that pricing, format, quality and availability are all in line with that segment of the audience's preferences. For these reasons we must consider marketing when making book publishing decisions.

Great Writers Publishing check


This is where we rise above the competition. Every marketing and publicity plan is custom designed to maximize awareness with your target audience. We do not do ‘package’ marketing. Every book is unique; every target market is different. The strategy used to connect your book with your target market is of the utmost importance. It can mean the difference between success and failure in the marketplace.

Great Writers Publishing check


Our focus is on marketing. Other publishing models do not fail because they are ‘wrong’. They often fail because they often do not take into consideration how consumers make purchasing decisions today. The old models do not transfer well to today's environment. If a marketing plan is ‘old school’, it is likely to fail. We have taken the best from the old models and dropped the rest to create a model that works today.


Book Marketing: Will Your Book Be A Casualty Of Poor Planning?

Effective book marketing is vitally important for authors who hope to create long term success. If there is one single key to success for authors, it is the book marketing strategy. Nothing will ever happen unless your book sells. And sales will only happen if your marketing works. To make your marketing work, you must […]

More Info

Successful Author Stories: Dr. Nicole

  To help authors market their books and and to help create greater awareness, we occasionally feature winning stories submitted to our 50 Great Writers You Should Be Reading Awards Contest on this blog. The journey to success is often a long one. We hope the stories of successful authors will provide some encouragement and […]

More Info

Author Brian Aull Chosen As One Of ’50 Great Writers You Should Be Reading’

Author Brian Aull Chosen As One Of ’50 Great Writers You Should Be Reading’ Brian Aull’s book, ‘The Triad: Three Civic Virtues That Could Save American Democracy’ lays out a new kind of vision for US Democracy. Aull’s work is unique in that it offers real solutions to issues like partisan gridlock, money in politics […]

More Info