A Hybrid Publishing Company With A Clear Focus On Marketing

Publishing your book means little if your book does not sell

Effective marketing is the primary key to success for authors.
While many companies talk about marketing, in fact very few of them do it well.
Marketing is the #1 challenge for authors

Most authors hope to work with a publisher for one primary reason - marketing.
Nevertheless, most publishing models require that authors do much of their own marketing.
Authors are writers - not marketing experts.
For many authors, book marketing can be an insurmountable barrier to success

We are very different

We have decades of experience and proven track records in marketing and publicity.
From production to publishing to promotion, we focus on marketing first.
Our reputation speaks for itself - common sense publishing, promotion and publicity
No hype, no hearsay

We pull the best from both traditional publishing and self-publishing models to create individualized publishing/marketing plans
We implement strategies that work in today’s consumer-driven Internet environment.



Great Writers Publishing check


Many people do not pause to consider the promotion and marketing aspects of book production. For instance, covers, back cover copy and front content are important components in regards to producing a book that will succeed in the marketplace. Though it is said you ‘cannot judge a book by its cover', many people do. For these reasons we must consider marketing when making book production decisions.

Great Writers Publishing check


The choices made when publishing can dramatically affect the marketability of a particular book to a target audience. These decisions must be made carefully to assure that the book reaches a particular segment of the audience and that pricing, format, quality and availability are all in line with that segment of the audience's preferences. For these reasons we must consider marketing when making book publishing decisions.

Great Writers Publishing check


This is where we rise above the competition. Every marketing and publicity plan is custom designed to maximize awareness with your target audience. We do not do ‘package’ marketing. Every book is unique; every target market is different. The strategy used to connect your book with your target market is of the utmost importance. It can mean the difference between success and failure in the marketplace.

Great Writers Publishing check


Our focus is on marketing. Other publishing models do not fail because they are ‘wrong’. They often fail because they often do not take into consideration how consumers make purchasing decisions today. The old models do not transfer well to today's environment. If a marketing plan is ‘old school’, it is likely to fail. We have taken the best from the old models and dropped the rest to create a model that works today.


How To Market A Book In 2015 – The Top 10 Ideas

How To Market A Book In 2015 – The Top 10 Ideas We recently interviewed thousands of authors in preparation for a new webcast we developed entitled “13 Ways To Increase Your Book Marketing Results Today”. The goal was to answer the questions we received and to do so without any hype or hearsay and […]

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7 Ways To Improve Your Book Marketing Results

Book Marketing – 7 Key Ideas A very large percentage of the book buying audience uses the Internet to find books. This is not likely to change in the future. Therefore a laser sharp book marketing strategy is essential for authors, as that is where your buyers will be found. Book marketing (specifically Internet book […]

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How To Sell Books: The Right Way – The Wrong Way

How To Sell Books: The Right Way – The Wrong Way Book marketing is a difficult task for some people. There is a ton of free information out there that, when put to the test, simply does not produce sales. Oh yes, it all sounds good and seems to make sense. However many people find […]

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